Jakarta - TikTok is testing the TikTok for Artists platform, which is designed to help musicians promote their songs, understand performance metrics and interact with fans.
As reported by Tech Crunch on Friday, the platform is currently being tested in Indonesia, Australia, New Zealand, Japan, and South Korea with plans to expand to more countries in the future.
TikTok for Artists allows musicians to create promotional campaigns to support the release of their new songs or albums. They can launch a number of promotional activities such as pushing album pre-saves on Spotify and Apple Music or offering exclusive merchandise sales.
Additionally, artists will also get access to performance data, which provides insight into how well their songs and uploads are performing on TikTok. They can also learn more about fan demographics, including the countries their listeners come from.