Anessa, a sunscreen brand from Shiseido, after four years has returned to collaborate with the iconic Pokémon character in a limited edition collaboration themed "To Your Next Adventure!" which will be released exclusively through TikTok Shop Indonesia on April 22-24, 2025.
"We present this collaboration to inspire people to dare to step into an adventurous future. We want to encourage them to continue shining under the sun," said Anessa Indonesia Brand Manager, Maharani Anindita in her statement, Sunday.
The collaboration features a special packaging design for Anessa Perfect UV Sunscreen Skincare Milk NA featuring three popular characters from the Pokémon world: Pikachu, Piplup, and Sprigatito. The three are depicted in a natural setting that depicts each Pokémon’s native environment, conveying a message of harmony between nature and sunlight.
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health