Ministry of Industry encourages traditional cosmetic and medicinal SMEs to have market segmentation

Ministry of Industry encourages traditional cosmetic and medicinal SMEs to have market segmentation





Jakarta - The Ministry of Industry has requested that small and medium industries in the cosmetics and traditional medicine sectors have clear market segmentation, so that marketing and branding strategies can be implemented effectively and efficiently.

Director General of Small, Medium and Miscellaneous Industries of the Ministry of Industry Reni Yanita in Jakarta, Sunday stated this because cosmetic and traditional medicine products have diverse market segments, such as mass market , premium market , and niche market .

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