Jakarta - Sportswear brand Nike has teamed up with influencer Kim Kardashian to launch the NikeSkims brand for sportswear.
From Bloomberg sources quoted on the Fashion Network page, Wednesday (19/2), this collaboration will be a multi-year collaboration like the agreement with Michael Jordan (Nike Air Jordan).
Nike's new CEO Elliott Hill says the partnership with Kim Kardashian's Skims clothing brand is his latest effort to reconnect with consumers and stores left behind by his predecessor.
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