Jakarta - Shopee Indonesia won a gold award in the Gen Z E-Commerce Choice category at the 2025 Marketeers Youth Choice Award held on Friday (24/1) at CGV Grand Indonesia.
According to Iwan Setiawan, CEO of MarkPlus, Inc. and Marketeers, the Gen Z segment is important for marketers because they are not only trendsetters , but also influential in purchasing decisions, both for themselves and in the context of the family.
"Therefore, it is important for brands to have the right communication style, according to Gen Z preferences," said Iwan in a Shopee statement on Tuesday.
He further said that the award confirms Shopee's commitment to providing an innovative and enjoyable shopping experience, especially for the younger generation in Indonesia.
Marketeers Youth Choice Award is a prestigious event that appreciates a number of brands that are most in demand by Gen Z in Indonesia.