Google has dominated the internet search sector for years, but now the situation is changing.
According to proponents of artificial intelligence, it is going to change the way the Internet works forever.
The popularity of chat intelligence system ChatGPT and its integration into Microsoft's search engine Bing is a glimpse of changes that artificial intelligence advocates have long been proposing.
Currently, systems are primarily focused on helping people find information by creating a response through a quick search from a large collection of text.
ChatGPT and the new search engine Bing both collect information from the Internet and present it to users in a new and sometimes old way.
However, for years, the task of configuring Internet information has been Google's domain.
"Our mission is to organize the world's information and make it globally accessible and useful.
Google has repeatedly indicated that it is looking at the future of this mission in artificial intelligence, and it is working on various products to do so.
But other companies seem to be going beyond that: not just OpenAI and its partners in Microsoft, but other companies as well.
Google announced during its annual developer conference in 2017 that it would move from 'Mobile First World' to AI First World.
The company's chief executive Sundar Pichai, who was new to the post at the time, described it as a "significant change" that would guide how the company would function from here onwards.
In the same year, Google demonstrated features that revealed its work on artificial intelligence.
For example, in 2017, Sundar Pichai pointed to Google Lens, which can identify places or objects in an image and give users additional information about them.
"It's encouraging that the fruits of artificial intelligence are beginning to come, which people can take advantage of," he said in a blog post in 2017.
"There's still a long way to go before we become the first world with artificial intelligence, but the more we work to make technology accessible to all, the sooner everyone will benefit."
Google has since shown its benefits with new features and updates through its work on artificial intelligence.
It is also privately working on what appears to be more advanced artificial intelligence that it has decided not to bring to the public, such as the LAMDA system, which one of Google's own engineers has become convinced has become sensitive.
Part of this work has helped lay the groundwork for projects other than Google that go viral on a regular basis.
As Sundar Pichai announced the development of Google's chatbot bard while telling the world in his blog post.
He wrote, "Modern generative artificial intelligence and big models of language are catching the attention of people around the world.
"In fact, our transformer research project and our field-defining paper in 2017, as well as our significant advances in diffusion models, are now the basis for many of the generative AI applications you're seeing today.
Although Google has helped create these products, it has not yet launched a single product equal to the success of its competitors.
In the past, his experiments with artificial intelligence have gone viral.
Such as its psychedelic 'Deep Dream' and an instrument that compares people with famous paintings. But there is clearly no Google input in the new wave.
According to Google, it is at least partially because it is very cautious about the risks of these artificial intelligence products.
Internally, the company suggests that by trying to be responsible, it lags behind other companies in terms of artificial intelligence and is ensuring that their products are safe before going public.
However, this week, Google announced a new system 'Bard', which seems to be an attempt to compete specifically with the challenge of Chat GPT and other systems.
This tool will be a new way of searching, in which people will get information and inspiration.
Even in the Bard's announcement, Google emphasized what kind of limitations and security features it would use and once again echoed the argument as to why it is behind.
Google wrote in its blog post, "We will combine outside feedback with our internal testing to ensure that bard responses meet the highest standards for quality, safety and foundation in real-world information."
It doesn't seem to be enough. In the same announcement, Google, for example, showed a bard response that was actually wrong. It had a mistake about space telescope James Webb.
The company also held an event that once again tried to show its work on artificial intelligence and once again faced a slow response.
Due to these doubts, google's share price fell and it lost $ 100 billion.
At the same time, Microsoft's share price soared and social media was filled with jokes about how the company made this possible: making Bing a search engine that people were really excited to use.
"I'm thinking of a Bing executive sitting somewhere in microsoft's office crying uncontrollably thinking that bing's turn is finally coming," wrote Angjet journalist Cressa Bell.
Michael Schatter, vice president of Bing Development at Microsoft, wrote, "I mean, I wouldn't describe it as 'uncontrollable'..."