Lenovo is the most famous How sustainable products conquered the technology industry?

The sustainability approach is invading the electronics world today. Some companies rely on recycled materials to protect the environment, as Lenovo did in its Thinkpad Z13 and Z16 models. new.

Lenovo does not promote its products as environmentally friendly devices, but recycled aluminum or recycled black faux leather are touted as "more sustainable materials".

Recycled PET Bottles

The Chinese company explained that 90% of the components of the power supply unit are made of "post-consumer materials", meaning that they contain plastics from recycled PET bottles, as well as metals from electronic waste or other recycled materials.

Lenovo also makes packaging for laptops from bamboo and sugarcane, which can be composted.

In addition to Lenovo, Asus introduced new laptops with packaging that is easy to recycle or made from recycled materials, or the packaging can be used for other purposes, such as the special edition of the Asus ZenBook X OLED ( ZenBook 14X OLED), whose packaging can be converted into a suitable laptop stand for more convenient business conduct.

The more sustainable approach to the use of materials and materials is not limited to Lenovo and Asus, but Apple has relied on recycled materials and other materials, and Samsung has also been working on recyclable packaging for years. It can be easily recycled or partially reused.

The South Korean company no longer includes chargers with its smartphones, as Apple did, which makes the packaging smaller, and thus saves on the use of materials.

It is difficult to assess the prevalence and speed of more sustainable production in the electronics sector, Lewis Vard of market analyst IDC noted, adding, "Climate change is an external problem, and there are few companies, which understand the impacts." The long-term positivity of more sustainable production processes."

Importance of sustainability for buyers

For buyers, sustainability has become one of the main topics, and according to the 2021 Sustainability Report issued by the consulting company Simon Kocher, 4 out of 5 people surveyed believe that sustainability is an important topic, and they want to live in a more sustainable way, in addition to that sustainability is one of the most important issues. Purchasing criteria are important to about 50% of survey respondents, but they are not the only criteria.

Experts from market research firm GfK noted that sustainability is one of the key trends for consumers in 2022; As 69% of the respondents believe that companies should deal with a greater degree of environmental awareness by relying on environmentally friendly materials.

Analyst Louis Vard added that "environmentally friendly" production increases product prices; New Lenovo laptops made of recycled aluminum, Samsung TVs with eco-friendly packaging, or smartphones without chargers don't fall into the category of cheap models.

Simon Kocher's report indicated that 34% of respondents would be willing to pay more for a sustainable approach to production.

CO2 emissions offset

Lenovo will allow partial compensation for carbon dioxide emissions from the computer later. If the user wishes to compensate for carbon dioxide emissions from the laptop, he can do so with the new “Yoga” and “Legion” models, and a fee will be charged Additional on these devices, this money usually goes to various United Nations projects to combat climate change.