After it became a dream chased by companies,Intel displays its technologies to reach metaviruses

Neil Stephenson coined the term "Metaverse" in a science fiction novel nearly 30 years ago. In recent years, the ambition of many tech companies has been to access metaverse to enable rich, globally connected virtual and augmented reality environments that will allow billions of people to work, play, collaborate, and socialize in entirely new ways.

In fact, metaverse may be the next major platform in computing after the World Wide Web and mobile.

The Internet is embodied in the "Metaverse"

Metavirus the beginning of the end for the era of smartphones

There are good reasons to believe that we are on the cusp of a major computing transformation; A transformation that will enable real-world computing with immersive experiences to become widespread.

Computer-generated animation in movies today is virtually indistinguishable from live action footage, games today provide realistic graphic experiences, and virtual and augmented reality screens have advanced rapidly in recent years, creating incredibly rich and immersive experiences.

The once-in-a-lifetime pandemic has forced many to rely on digital technology as the only way to communicate, collaborate, learn and sustain our lives.

What is required to make metaverses?

All that is required to put two people in a fully virtual environment are compelling avatars detailed with realistic clothes, hair and skin tone, all rendered in real time, based on sensor data that captures real-world 3D objects, gestures, and voice. These sensors transmit data at very high ranges and low latency, and in a model that captures the environment, it may contain real and simulated elements.

Now, imagine solving this problem at scale - to hundreds of millions of users simultaneously - instead of two people, and you'll quickly realize that today's computing, storage, and networking infrastructure simply isn't enough to realize this vision.

To provide these capabilities on a large scale, the Internet's infrastructure will need major upgrades.

Niantic reveals its vision for a 'real-world metaverse,' releases Lightship AR Developer Kit - Image Credits: NianticThe ambition of many tech companies to access metaverses to enable rich, globally connected virtual and augmented reality (Niantech) environments

What is the Intel Metaverse Project?

The basic building blocks of metaverses that Intel is working on can be summarized in 3 layers, and it is working hard on this in many critical areas, according to a report published on its website. company's .

Within the higher intelligence layer, Intel's work focuses on a unified programming model, software development tools, and open libraries to enable developers to more easily deploy complex applications.

The meta ops layer describes the infrastructure that provides computing to users beyond what is currently available to them.

The meta-computing layer is the raw power needed to run these experiments in the metaverse environment.

Intel Core processors deliver some of the best games in decades, and are especially good at creating many of today's games, VR/AR experiences, and realistic movie animations on PCs and workstations. Supported by Intel processors.

Advanced Intel processors, infrastructure processing units, and 5G solutions bridge the gap between the cloud and the user, which will be critical to the massive distributed computing demanded by the metaverse network.

This new architecture requires much more, and the new Xe architecture aims to accelerate and deliver these rich and comprehensive experiences to scale with the customer, including the Intel Arc Alchemist GPU for gaming and creativity. and Ponte Vecchio for accelerating high-performance computing and visualization, both of which will be available next year.

In addition to these 2022 Intel products, there is a multigenerational roadmap for high-performance XPUs.

Intel believes that immersive computing, operating at a large scale and accessible to billions of people in real time, needs a thousand times greater computational efficiency than today's state-of-the-art technology.

Several advances across transistors, packaging, memory, and interconnection will help achieve this goal, and are in the pipeline.

Intel shared some of these technologies at the recent IEDM conference, as well as hardware improvements, and they also need new algorithms and software architectures to access the metaverse environment.

Today's Internet has been able to change our world because it was built on open standards, and Intel says they are committed to creating the Internet of the future by leveraging and augmenting existing industry standards and creating new ones.

Technology is changing the marketing strategies of big companies

Goods that break into the world of consumers

The arrival of social networking sites to millions of subscribers who spend most of their time in the virtual world prompted major brands to change their marketing strategies and rely on these sites to interact with the largest number of consumers, in order to achieve broader marketing as well as achieve greater sales and more profits.

London has become the social networking sites play an important role in the field of commercial marketing and direct consumption of individuals and groups in a new world led by technology, entered brands to electronic platforms to support the promotion process for their goods and consumer orientation by using the concept of double the value of consumption.

This concept means converting the value that the consumer perceives and creates about a particular product into a value that he generates from the perspective of transferring trust and that he automatically transfers and trades to others; Which enhances the chances of those companies from marketing their products, and then making a profit.

According to experts, social networking sites have become a commercial communication channel that has contributed greatly to opening the field of product and brand promotion, as it has created a commercial pattern known as "social commerce", which aims to achieve competitive advantages for commercial companies and contribute to increasing sales for them through interactions with consumers.

Experts point out that the brand community uses the various social interactions and interactions between consumers on social media to support a particular brand, by shifting their interest from unregulated consumption to marketing the brand itself.

Social networking sites contribute to expanding the circle of communication and spread of various commercial companies, through their commercial publications and consumer interactions with them, or through the overlapping interactions between consumers and each other, which helps in the dissemination of goods and products of international companies, and thus it can be said that brand communities constitute A unique opportunity for its owners to connect with consumers and enhance brand awareness, thus achieving increased sales.

Social commerce aims to achieve competitive advantages for commercial companies and contribute to increasing sales through interactions

Brand communities aim to promote their own goods and products and influence consumer behavior by stimulating three values: utilitarianism, happiness and social values, which are produced through a mixture of direct values ​​(i.e. the intent to purchase) and indirect values ​​generated by the consumer through talking about that brand. commercial.

Trust plays an important role in social commerce as it is the main factor in creating an appropriate and safe environment that supports the value generated by the consumer. It is positively related to different marketing orientations. Trust in a particular product or service is an incentive behind the individual’s tendency to deal with the service-providing company.

Here, the context and social interactions through social networking sites reinforce the idea of ​​trust among consumers, which facilitates the exchange of information about the product, in order to enhance gaining consumer confidence in the brand, and this also achieves a wide spread of the brand, which increases the consumption of its own product.

As such, social networking sites become important ways for companies to create value for their customers (i.e. the value that the consumer perceives), while also extracting the values ​​from it (the value that the consumer generates); Reflecting the dual concept of consumer value in society, consumer value becomes a dual concept that results from companies pumping multiple products and services through communication platforms, which in turn crystallizes a “value” for the consumer according to his evaluation of those products.

The process of consumer evaluation and preference for different products is subject to two things, the first is the perceived benefits obtained as a result of purchasing the product, and the second is its costs.

Experts believe that the process of determining individuals’ attitudes toward a particular product is subject to three dimensions, namely the ability to predict, meaning that individuals’ ability to anticipate future needs is a source of creating confidence for them that greatly helps in formulating their attitudes about certain products and commodities, and thus generates the purchase value for them.

As for the second dimension, it is diversity and the multiplicity of alternatives, which means that enhancing the value of purchasing for consumers on communication networks comes through pluralism, diversity and the volume of alternatives offered from those goods. As a comprehensive umbrella for all goods and services.

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The third dimension is the internal interactions, that is, the exchange of information between individuals about different products through various publications, messages and comments about them, which contributes to shaping consumer orientation and generating purchase value, and makes social media platforms an appropriate and appropriate environment for online shopping.

Trust is an important pillar of social commerce; Being a catalyst in transforming the value that the consumer perceives about the importance of this product into actual action towards that product, whether by purchasing or transferring experiences about that product, the brand community helps to provide multiple opportunities for purchase decisions by users of social networks through online shopping, It also generates other values, as is the case with the happiness value resulting from commenting on different products to help others make a purchase decision in light of their different experiences, or recommending those products to others through their comments, or sharing some products, which reflect the person’s or consumer’s support for that product or that commodity.

Thus, the value of happiness is another major dimension of the value perceived by the consumer and that companies secrete in the context of the brand community of social networking sites, and perhaps the double value or benefit in that part is what the networking sites provide to facilitate social interaction for users via the Internet, and thus it enhances interdependence Social interaction between users as well as the purchase value of different products.

Based on this, companies can deduce the desires of consumers directly and indirectly through the “Word of Mouth Marketing” strategy; It means any “verbal and informal communication that occurs in person, by phone, e-mail, or any other means of communication, which significantly affects the behavior of others on social media, which contributes to increasing corporate profits through direct and indirect commercial transactions, especially That this mechanism represents a functional value that affects the intensity of use, which in turn affects the different impressions towards the brand, which creates a state of trust towards a particular brand among consumers before they engage in the brand communities that exist through social networking sites.